Racing brings together passion, speed, mechanics, courage, hope. It is a culture that is as inspiring as it is thrilling. A culture that demands nerves of steel and state-of-the-art vehicles. Yet like most national institutions, TOSFED (Turkish Automobile Sport Federation) had an identity that missed the mark on the excitement and dynamism they strive for.

We worked closely with the TOSFED team to level up their brand presence and reflect their future-oriented vision. Our brief: to transform TOSFED as a beacon of inspiration, pride and sportsmanship. We stylized the crescent and star from the Turkish flag to design a striking emblem. A perfect blend of national pride and racing passion. The crescent from the emblem became the twists and turns of a racing track as we expanded the branding system. In the end, the refreshed TOSFED emerged as the epitome of motorsport excellence – a national platform unearthing future racing champions.